Tinkoff ‘New Year’
New Year’s commercial directed by Tair Polad–Zade for Tinkoff Bank.
In this project, the characters and locations were closely intertwined: we found people thanks to the locations, and locations thanks to the people. For example, the garage we found for filming led us to its owner, who became the hero of one of the vignettes.
New Year’s commercial directed by Tair Polad-Zade for Tinkoff Bank.
In this project, the characters and locations were closely intertwined: we found people thanks to the locations, and locations thanks to the people. For example, the garage we found for filming led us to its owner, who became the hero of one of the vignettes.
Many non-professional actors took part in the commercial to make it more relatable to viewers. We especially love projects like this for their cinematic spirit — when you knock on unfamiliar doors in search of that perfect location.
Team
Director: Tair Polad-Zade
DOP: Olya Pankova
Agency/Production: SLAVA
Production service: STORM
Producers: Alisa Smirnova, Fedor Kan
Production Service Producer: Polina Petrova
Casting: Karina Morozova, Raise
Locations: Raise
1st AD: Mina Khlechyan
Production Designer: Dmitry Onishchenko
Costume Designer: Tonya Umanskaya
Makeup Artist: Nastya Ermochenko
В ролике приняли участие многие непрофессиональные актеры, чтобы сделать его ближе к зрителям. Мы особенно любим такие проекты за дух кино — когда стучишь в незнакомые двери в поисках той самой локации.
Команда
Director: Tair Polad-Zade
DOP: Olya Pankova
Agency/Production: SLAVA
Production service: STORM
Producers: Alisa Smirnova, Fedor Kan
Production Service Producer: Polina Petrova
Casting: Karina Morozova, Raise
Locations: Raise
1st AD: Mina Khlechyan
Production Designer: Dmitry Onishchenko
Costume Designer: Tonya Umanskaya
Makeup Artist: Nastya Ermochenko
In this project, the characters and locations were closely intertwined: we found people thanks to locations, and locations thanks to people.
Commercials