Gold Apple ‘Qatar’
Gold Apple ‘Qatar’ was created for the launch of the Golden Apple store in Qatar. It was a conscious effort to respect the region’s culture by consulting with local residents about the decorations, costumes and music. As a result, the brand’s style was seamlessly integrated with Qatari culture.
Gold Apple ‘Qatar’ was created for the launch of the Golden Apple store in Qatar. It was a conscious effort to respect the region’s culture by consulting with local residents about the decorations, costumes and music. As a result, the brand’s style was seamlessly integrated with Qatari culture.
A desert landscape using 30 tons of sand was recreated on set. The centerpiece was a set of large screens referencing Richard Serra’s art installation East-West/West-East. The screens were used as mirrors for the models, live-streaming close-ups from additional cameras.
Team:
Director: Nikita Sychev
DOP: Andrey Krauzov
Creative Director: Tanya Voronova
Production: Raise
Producer: Lera Zingarevich
Executive Director: Maria Sytnik
Line Producer: Victoria Dunaeva
Casting Directors: Dasha Khakimova, Nastya Sazonova
1st AD: Mina Khlechan
2nd AD: Dasha Khakimova
Production Designer: Vasya Ivanov
Costume Designer: Violetta Sorokina
Makeup Artist: Anya Kochergina
LED Screens: XOVP Virtual Production
Composer & Sound Design: Timofey Sytnik
Colour Correction: Victor Mogilat | jojo Agency
CG: Kata Studio
A desert landscape using 30 tons of sand was recreated on set. The centerpiece was a set of large screens referencing Richard Serra’s art installation East-West/West-East. The screens were used as mirrors for the models, live-streaming close-ups from additional cameras.
Team:
Director: Nikita Sychev
DOP: Andrey Krauzov
Creative Director: Tanya Voronova
Production: Raise
Producer: Lera Zingarevich
Executive Director: Maria Sytnik
Line Producer: Victoria Dunaeva
Casting Directors: Dasha Khakimova, Nastya Sazonova
1st AD: Mina Khlechan
2nd AD: Dasha Khakimova
Production Designer: Vasya Ivanov
Costume Designer: Violetta Sorokina
Makeup Artist: Anya Kochergina
LED Screens: XOVP Virtual Production
Composer & Sound Design: Timofey Sytnik
Colour Correction: Victor Mogilat | jojo Agency
CG: Kata Studio
It was a conscious effort to respect the region’s culture by consulting with local residents about the decorations, costumes and music. As a result, the brand’s style was seamlessly integrated with Qatari culture.
Commercials